England superstar Jonny Wilkinson will be a prime target for Melbourne, when the new franchise starts looking for players ahead of the 2011 Super 15.

Melbourne, likely to be known as the Rebels, beat South Africa's Southern Kings last week for a spot in the expanded Super 15 series and the franchise wants to attract some big-name overseas players

Wallabies vice-captain Berrick Barnes, England lock Steve Borthwick and All Blacks legend Chris Jack are also reported on Melbourne's wish list

''We need to look towards getting high-profile people that are instantly recognised in this market, some big names wherever possible,'' Victorian Rugby Union president Gary Gray told the Sun-Herald.

''If we can attract a handful of international big names, that would be tremendous.

''We know players move a lot around the world these days and there may be players looking for a change towards the end of their career.

''Melbourne is an attractive place to live. Playing in a new stadium, in a new environment ? it might be that a player in their late 20s is looking to revitalise their career. We think that's an attractive option.

''We'd also love to have some high-profile Wallaby names in Melbourne.''

The injury plagued Wilkinson remains one of the most influential players in world rugby bu Melbourne won't be able to match the money he can command at his current French club, Toulon.

Gray, however, believes the franchise will still be an attractive destination for marquee players.

''People may say that some of the bigger names internationally are unaffordable,'' Gray said.

''But I think they underestimate what Melbourne can offer in future job opportunities and business contacts.

''It's not all about money, it's about developing people's careers.''

Gray also confirmed that Melbourne would target Aussie Rules stars in an attempt to win over the AFL-obsessed Victorian public.