The All Blacks have laid down the gauntlet for the Welsh Dragons, ahead of their one-off international at the Millennium Stadium in Cardiff on Saturday.
With the Welsh once again talking up a storm ahead of a game against New Zealand, a team they last beat more than 50 years ago, the Kiwis have decided it would be best to do their talking on the field.
From coach Warren Gatland to young wing Leigh Halfpenny, the All Blacks have had to endure a lot of 'trash talk' from the Welsh camp - with suggestions that the aura-less All Blacks are ripe for the picking.
All Black debutant Zac Guildford, who will mark his former age-group international foe Halfpenny on the left wing, suggested that the Welsh may rue all the pre-match banter.
"I don't really get that. They do talk it up quite a bit, the Welsh, but I prefer to save our talking for the field which the All Blacks usually do," Guildford told NZPA.
"I have a bit of a laugh about it when the opposition talks it up. You can do all the talking you want, but the real talking will happen on Saturday when the teams clash.
"I don't make much of it, it just brushes over me. They can say what they want to say."
The clear intention to talk themselves up and chirp the All Blacks had slightly irked the tourists' coaches, who refused to buy into it.
Graham Henry, a former Wales coach, was not biting at the cheerfully delivered question from the floor: "How's your aura?"
"I don't think that's for me to describe, it's for all you other people to do that. All we do is coach to the best of our ability and the guys try to play well," Henry told a media gathering.
"The judgment around those mystical things is for other people, not for us."
Assistant coach Steve Hansen, another former Wales coach, noted the Welsh players were "obviously pretty confident", while captain Richie McCaw played the deadest of dead bats to any verbal jousting.
"To be honest I don't read too much into it at all," McCaw said.
"The guys that were here last year remember it as a tough Test match, probably the toughest on tour, and we realise it's going to be the same on Saturday. What's said before means absolutely nothing."
Besides, McCaw has heard it all before.
"Every year it seems to be something round the traps... we don't get too carried away with it."
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